He is currently  Director and Owner of Market Presence Ltd. ; a company formed to help business acquire and retain customers through internet based activity with a special focus on SEO. Market Presence is London based but able to consult across the UK. Expert in SEO, SEM and social media marketing.

Prior to this position, Martin was a Senior Director of Product management at Oracle EMEA after the BEA acquisition made in 2008. He was responsible for outbound middleware messaging to both Oracle and BEA customers at Oracle events across EMEA and he delivered internal training to Sales and Marketing staff on BEA technology and concepts.

Before the acquisition, in his role as Technical Evangelist for BEA across EMEA, he was responsible for delivery of key messages regarding product and strategy to analysts, press and BEA customers. This gave him a deep experience of the technical sales arena and enterprise customer support.

While his recent position has taken him in the direction of marketing for smaller companies, he has retained an interest in the whole middleware infrastructure market with a particular focus on how the cloud and Web 2.0 can help his new customers.

His  talents lie in explaining the reasons behind technology, (as well as the technical details themselves), to all levels of organisations and over time he is looking to move towards a CTO role probably via the CTO office of a company.